Recruiting

All recruiting is done in-house by CRC's professionally trained, hourly-paid staff whose only motivation is to fill quotas according to project specifications. We do not use "phone room" (quant survey) interviewers or home recruiters.

All respondents are monitored through a proprietary database for past participation, consistency of responses and for inclusion on industry-maintained "black lists". Recruiting is carried out to MRIA/MRA standards, and monthly reports are submitted to the national central registry for focus group respondents.